March 8th is this Wednesday. Each year, on March 8th, the world (well, a big part of it) celebrates International Women’s Day, as a token of respect and admiration towards all the women out there that have fought for gender equality. Maybe it doesn’t seem such a big deal, but if you do a bit of a research, you’ll come to realise that all the rights we consider normal nowadays, haven’t always been there. We should be grateful to these...
The first time I exhibited at an international accessories trade show was in March 2016 – it was during Fashion Week in Paris, all the big brands from the fashion industry were presenting their fall-winter 2016 collections, and the new Joséphine collection was about to be shyly presented at the Premiere Classe trade show. I am using the word “shyly” because you can only imagine how nervous one is when displaying their entire work in front of strangers that never...
So we launched the new Joséphine online boutique a few days ago and I just wanted to write a few words about why this is so great. Joséphine is going through a rebranding process right now: it’s been almost 10 years since the first Joséphine piece of jewelry was made, and as the brand grew, a more sleek and simple logo came as a natural step – a logo that better represents the work behind the name, but also the future of it. I...
