So we launched the new Joséphine online boutique a few days ago and I just wanted to write a few words about why this is so great.

Joséphine is going through a rebranding process right now: it’s been almost 10 years since the first Joséphine piece of jewelry was made, and as the brand grew, a more sleek and simple logo came as a natural step – a logo that better represents the work behind the name, but also the future of it. I really can’t wait to share everything with you all!

The new online boutique was built as a visual place: the presentation website (with the collections archive) + the online shop + the blog, they are all now united in a single platform –

The latest collection will always be available in the NEW IN section.

The bridal jewelry & accessories are available in the JOSÉPHINE MARIAGE section.

A full archive of the Joséphine collections can be found in the LOOKBOOK section, including the pieces that are no longer available in the boutique. If something from a past collection makes you just fall in love, but you can’t find it as a product in the boutique, you can place a special order (by email or phone).

And maybe you noticed the JOURNAL section in the menu – this will be the place of inspiration and play, a visual diary of the world behind the jewelry: working on new collections, custom made jewelry, what goes on at the workshop & showroom, super beautiful collabs, travel, tradeshows.

And next time you will need a super special gift, you should really consider a Joséphine GIFT CARD (choose a value between 50 and 400 eur). The recipient of your affection will then receive a promo code via email (along with a message from you) that will allow her to choose her favourite piece of jewelry from the boutique, while the gift card’s value will be deducted from the shopping cart.

If you are visiting or living in Timisoara, you can now schedule an appointment at the showroom online – lower part of the website, SHOP THE SHOWROOM section. Meetings at the showroom are set by appointment only (we want to be able to give you our full attention and that can’t happen if meetings overlap).

Questions, suggestions and feedback are welcomed on the CONTACT section.